Alle boeken Marketingcommunicatie

Alle boeken Marketingcommunicatie

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Hallo,

ik ben dit jaar in september gestart met marketing en ben na 2 maanden gestopt. Ik heb nog al mijn boeken over, ongeschreven (behalve enkele bladzijden, maar zie het als een maandje brossen : D )
(keuzetaal is Duits of Spaans : ik heb de boeken voor keuzetaal Spaans)

interesse? stuur me een mailtje
pottierannelies@live.be

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Omschrijving

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice. 'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University

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Annelies Pottier

Online sinds zondag 10/06/2012 21:32 en 341 keer bekeken

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